INNOVATION PRACTICES AND PERFORMANCE OF HOTELS IN BIDA, NIGER STATE, NIGERIA
Keywords:
Innovation Practices, business performance, service innovation, organizational innovation, profitability, sale growthAbstract
The primary purpose of this study is to examine the effect of innovation practices on hospitality business performance. This study adopted cross-sectional research design as well as the survey method in investigating the effects of innovation on performance hotels. The population of this study consists of 22 (twenty-two) luxury hotels in Bida metropolis that have so far registered with Corporate Affairs Commission (CAC). Due to the very small size of the population, it is scientifically recommended to conduct a census (surveying all 22 hotels) to eliminate sampling error entirely. Therefore, the total sample size of hotels for this study was twenty-two (22). As such, in each of the hotel sampled, four (4) respondents (owner/ CEO, manager, supervisor; and accountant) of the hotel were randomly selected to have a proportional representation in the twenty-two (22) hotels sampled for the study. Therefore, eighty-eight (88) respondents were engaged for the study. However, the researcher administered a total of 88 questionnaires, in which 80 were duly filled and returned. From the hypotheses tested, the results indicated that innovation (service and organizational innovation) and hotel performance (sales growth and profitability) were significantly related. The study therefore recommended that Management of hotel businesses in Bida metropolis should focus on adopting technology such as 5G network, Internet of Things (IoT) for safety and improve efficiency that will drive value and sustainability.References
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