CHALLENGES AND REMEDIES OF ANJIDA DAY FESTIVAL
Keywords:
Strategic and Development Communication, Film and Multimedia ProductionAbstract
This paper explored the challenges of Anjida Day Festival and identified some potential remedies to overcome the challenges. Employing a mixed-method research design. The study surveyed 221 randomly selected community members and conducted in-depth interviews with six community members out of the total population of 2059 inhabitants in Anjida, Akwanga Local Government Area of Nasarawa State to gather both qualitative and quantitative data. Data analysis involved using the Statistical Package for Social Sciences (SPSS) for quantitative data, which was presented in percentages, frequencies, and tables, and applying a descriptive thematic method to transcribe and analyze qualitative data. The research found the following to be the challenges faced by the festival in question that threaten its sustainability and impact which are; financial constraint, poor management, misappropriation, lack of clear vision, lack of unity and family sentiment. The research also recommended the below as remedies to the festival in question; sponsorship and collaboration,, membership registration and annual dues, the need engage visionary persons to pilot the festival to the promise land.
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